How We Can Help You?
Qualitative Market Research
We provide a plethora of qualitative market research services that can provide you with detailed information on what consumers in the region are interested in and how they may react to your brand.
Below is a list of some of the many qualitative market research services we provide.
Our experienced team will use their local knowledge of Japan, its culture, and consumer patterns to provide you with detailed research on entering the market.
Our team has access to a wealth of first and second-hand sources such as newspaper articles, magazines, market intelligence, government reports, databases, statistics, and data sets.
We condense this vast data source into detailed consumer profiles and market reports that allow you to build the perfect strategy for your business.
Our team is experts at building a wealth of market research from in-depth interviews.
Fundamental insights to best understand your target market's wants, needs, habits, and patterns, and uncover what is missing.
By engaging with detailed interviews, you can probe for additional information and circle back to key questions later in the interview to generate a rich understanding of your customer's attitudes and perceptions.
We provide market research sourced from local focus groups, allowing you to test your products in a controlled setting before launching to the wider market.
Focus groups allow you to understand possible consumer met and unmet needs as well as hear customer feedback in their own words and voice.
Our coordinated focus groups uncover ideas and issues that initially may nay not have been considered by your business and helps to plan for all eventualities.
We provide a wide range of qualitative market research services, giving you a plethora of choices for developing your market entry and action strategies.
Our team has worked on enormous past projects in a variety of fields, including facilities management, IT, electronics, healthcare, gaming, and public relations.
No matter your industry specialization or consultancy requirements, our expertise ensures that you will have the perfect start to any product or service launch.
We work with various partners and firms to ensure you have full access to a vast range of resources and services. Our teams work hand in hand with market research firms, advertising agencies, clients, consulting firms, start-ups, etc.
This means that when you work with Great Wave consultancy, you can always be confident that you are working with a range of professional businesses that are experts in the Japanese market.
B2C Quantitative Market Research
At Great Wave Consultancy, we are experts in business-to-consumer research.
We use a variety of quantitative surveying methods to collect detailed reports on consumer habits to give you a more detailed understanding of your customer basis.
Our surveying can be tailored and targeted explicitly to your customer groups, meaning you can gather the information that matters from the Types of Quantitative Surveying
Our general surveys allow you to collect a huge amount of quantifiable data from an enormous sample group. These surveys give you the ability to analyze trends and patterns better, giving your team the power to make intelligent business decisions.
Our general surveys are specifically designed to target consumers in the Japanese and Asian markets, allowing you to better understand the purchasing decisions of consumers in these regions.
Our general surveys are designed by experts so as to improve the consistency of participants' responses and allow you to easily compare with other respondents or questionnaires.
Great Wave consultancy use a variety of intelligent software programs to quickly analyze the data gathered in your general surveys and produce an actionable consultancy brief that helps your business make smarter decisions and thrive.
Our complex consumer surveys use a variety of market research techniques to provide you with an advanced data set on your targeted consumer group.
These more complex surveys can be carried out over multiple countries, use open-ended questions and market research analysis and techniques to give you the most detailed consumer profile possible.
We help you understand what variable impacts your consumer's decision-making process with pricing research and regression analysis.
This gives you the power to know what exactly affects the decision-making process of your client base and helps your business better adapt to entering the Asian market.
We particularly excel at condensing immense data sources to help create market research profiles.
Our team uses advanced analytic software to condense huge data sets of thousands of survey responses into a singular, actionable report.
While in the past, this process would take a team several weeks to complete, thanks to more modern computing advancements, we can now condense this data down in just a few days.
This allows you to take advantage of market trends more quickly and better implement your market entry strategy, providing you with the best start your business could possibly hope for when entering the Japanese market.
We focus so heavily on market surveys thanks to their massive range of benefits for a business trying to enter into a previously untapped market.
Our market surveys provide a vast range of benefits for our clients, and we have listed some of the top benefits below.
Market surveys allow you to easily access thousands of possible customers across a nation or region. This is especially so thanks to our fantastic access to Japanese and Asian consumers, meaning you can get enough responses to develop a detailed understanding of your client base.
Unlike face-to-face interviews with customers, a survey will allow for a more honest response from your consumer base.
This is because an anonymous survey will help you generate feedback that while brutally honest, is more useful for your business in the long run.
This allows you to get a more developed understanding of your customer or client base and allows you to make changes that will best benefit your business.
Market surveys allow you to find out what your customers are looking for in the products and services they purchase, which includes both yours and your rival's products.
By effectively using market research you can better understand why your rivals may be more successful in the region or better identify the niche that your business can best fill.
Surveys not only help your business to make actionable decisions and create sale points, they also shape the way your customer will view your corporation.
A customer who answers a survey may start to see that your business values customer feedback, creating a sense of brand loyalty.
A loyal customer will refer colleagues to businesses that care about not only the bottom line, but customer satisfaction.
A market survey helps you demonstrate to your customers that their patronage and opinions of the business are valued, giving you the power to make actionable choices while also bettering your brand image.
With so many benefits to surveying, it is easy to see why countless businesses are turning to this underutilized tool to better help with market penetration and brand image outreach.
B2B Market Research
At Great Wave consultancy, we are always working to bridge the gap between the companies of the East and West, which is why we also carry out detailed business-to-business market research for our clients.
We understand that many corporations choose to work through other businesses, and their transactions are conducted between one business and another.
As such, we have developed a variety of tools that can help you better understand the way in which many businesses operate in the JP and Asian markets.
Our teams at Great Wave Consultancy use a mix of primary and secondary sources, including research, government data sources, interviews and more to help you understand your competitors and partners abroad.
Our tools can give you a range of recommendations when it comes to engaging in business-to-business commerce. We specialize in helping you understand your competitors as well as provide research on local market practices.
Business-to-business transactions require immense planning to be successful. Such transactions rely on a company's account management team to establish business client relationships and as such require advanced business knowledge.
Business-to-business relationships must also be cultivated, typically through professional interactions prior to sales, for successful transactions to occur.
This is where prior market research provides the most advantage, as it helps you better understand the business you are working with and how to facilitate communication properly.
Our consultancy teams give you all the information you could need on a B2B relationship, allowing your teams to make informed decisions throughout your communications.
We provide detailed briefs on everything from brand perception, sales and marketing strategies, corporate culture and much more, helping you to make savvy business-to-business decisions.
We particularly excel at condensing immense data sources to help create market research profiles.
Our team uses advanced analytic software to condense huge data sets of thousands of survey responses into a singular, actionable report.
While in the past, this process would take a team several weeks to complete, thanks to more modern computing advancements, we can now condense this data down in just a few days.
This allows you to take advantage of market trends more quickly and better implement your market entry strategy, providing you with the best start your business could possibly hope for when entering the Japanese market.
We focus so heavily on market surveys thanks to their massive range of benefits for a business trying to enter into a previously untapped market.
Our market surveys provide a vast range of benefits for our clients, and we have listed some of the top benefits below.
Market surveys allow you to easily access thousands of possible customers across a nation or region. This is especially so thanks to our fantastic access to Japanese and Asian consumers, meaning you can get enough responses to develop a detailed understanding of your client base.
Unlike face-to-face interviews with customers, a survey will allow for a more honest response from your consumer base.
This is because an anonymous survey will help you generate feedback that while brutally honest, is more useful for your business in the long run.
This allows you to get a more developed understanding of your customer or client base and allows you to make changes that will best benefit your business.
Market surveys allow you to find out what your customers are looking for in the products and services they purchase, which includes both yours and your rival's products.
By effectively using market research you can better understand why your rivals may be more successful in the region or better identify the niche that your business can best fill.
Surveys not only help your business to make actionable decisions and create sale points, they also shape the way your customer will view your corporation.
A customer who answers a survey may start to see that your business values customer feedback, creating a sense of brand loyalty.
A loyal customer will refer colleagues to businesses that care about not only the bottom line, but customer satisfaction.
A market survey helps you demonstrate to your customers that their patronage and opinions of the business are valued, giving you the power to make actionable choices while also bettering your brand image.
With so many benefits to surveying, it is easy to see why countless businesses are turning to this underutilized tool to better help with market penetration and brand image outreach.
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