March 2023

Social Inertia in Japan: Navigating Change in a Communal Society

THE CANOE AND CARGO SHIP METAPHOR Social inertia refers to the tendency of a society to resist change and maintain the status quo. This phenomenon can be metaphorically compared to the differences between a canoe and a cargo ship, representing individualistic and communal societies. Individualistic societies, such as the United States, are agile and adaptable […]

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Japanese Consumer Behavior: Navigating the Market

Blog

Market Research and Consulting to Understanding Japanese Consumer Behavior and Business Dynamics Understanding Japanese consumer behavior is crucial for marketers, market researchers, and executives working in Japan, as it is a country with an even more distinct culture that has fascinated people worldwide for centuries – especially considering consumer behavior, market entry, and business opportunities.

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Images depicting Japan's historical development

Japan Historical Timeline

Blog, History, Infographic

Japan’s Historical Timeline By understanding Japan’s historical timeline and major events, you can gain valuable insights into a distinct culture. History continues to impact modern consumers’ values and behaviors. Understanding this background is essential when conducting market research. Japan has a rich and diverse history shaped by various factors, including political and economic forces, cultural

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